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UFC owner Lorenza Fertitta is aware of the sharp ratings decline for the most recent UFC on Fox, but it is not eating him up inside. Compared to intital viewership of 5.7 for the frst UFC on Fox,  UFC on Fox 3's audience of merely 2.4 million viewers could be viewed as a cause for concern. He has recognized several reasons for the decline, and believes that scheduling could have been carried out more effectively, stating the following via Yahoo.com: "Would we like to see the numbers be trending

Posted in: ufc, fox, lorenzo fertitta, fox   ufc, intital viewership

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Dana White and Lorenzo Fertitta sat down the with Wall Street Journal recently to discuss the rise and continued success of the UFC. It’s most of the same stuff we’ve heard a million times before, although Dana White does make a rather interesting proclamation about halfway through. He claims the UFC is already bigger than [...]

Posted in: ufc, dana, claim, lorenzo fertitta, wsj dana

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The UFC is bigger than the NFL. End of article. Now discuss this in the comment section. The greatest user comment will get a shout-out at the end of this article. That's the only thing I can offer in the place of what should be an article. We're giving away a shot at MiddleEasy immortality, so don't screw this one up. We're not sure what to say regarding Dana White and Lorenzo Fertitta's statement that the UFC is larger than the NFL. Granted, we like the UFC more than we like the NFL. Fighters don't get penalized for excessive celebration and we're not forced to watch nonsensical half-time shows. My gaming skills are vastly superior at UFC Undisputed than they are at Madden 2012. I would even venture to say I know more past (and present) UFC fighters than I do with the entire NFL. In our universe, MMA is bigger than the NFL. However we exist in a bubble that is slowly expanding to a vast area that is populated with a plethora of sports that are culturally bound to our environment. Flag football was a staple when I was a kid, so going by Dana White's assessment, the kids today are playing flag MMA in their backyard. Check out this video from The Wall Street Journal of Dana White and Lorenzo Fertitta implanting thoughts into your head.

Posted in: ufc, dana, thing i, nfl, lorenzo fertitta

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The UFC's Dana White and Lorenzo Fertitta recently sat down with the Wall Street Journal, declaring that, globally, they are bigger than the NFL and neck-and-neck with soccer. Retweet this Share on Facebook • Email • StumbleUpon • Reddit • Digg • Technorati • Instapaper • Tumblr • Google Reader • LinkedIn

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It's not every day that the head honchos of Ultimate Fighting Championship (UFC) get to talk shop with the top financial media outlet The Wall Street Journal. Speaking with reporter Lee Hawkins on the show WSJ Live, both UFC executives Dana White and Lorenzo Fertitta discussed some of the specifics of the MMA business. Sure, there's plenty of the same talking points, but it's a nice glimpse into their partnership up top. White called Lorenzo Fertitta a "meeting machine" and Strikeforce lightweight Gesias Cavalcante definitely agreed, saying on Twitter that he's one of the hardest working men in the business. The bold claims were there as well with White saying he's not competing with the NFL, but more globally with the likes of soccer. Is he blowing smoke or do you agree?

Posted in: ufc, fertitta, championship ufc, lorenzo fertitta, lorenzo

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LAS VEGAS - As a Las Vegas-based business co-owned by casino magnates Frank and Lorenzo Fertitta, the UFC and its executives must be transparently clear when it comes to the legitimacy of their contests. MMA website CagePotato.com recently learned that lesson the hard way when a satirical photo caption prompted a formal demand for retraction. Yet UFC president Dana White has recently made it a point to announce via Twitter each week the betting lines for bouts on "TUF: Live." Is it a conflict of interest? White certainly doesn't think so.

Posted in: ufc, las vegas, la, lorenzo fertitta, casino magnates

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submitted by tekprodfx16 [link] [3 comments]

Posted in: tekprodfx, deal, fertitta, lorenzo fertitta, fedor deal

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July 7th Vegas MGM #ufc148 its on!!!! @Punishment99 @PunishmentNutr @PTC2011 @ufc @ufc_brasil @UFCLatino @UFConXboxLIVE @forrestgriffinabout 1 hour ago via Twitter for iPhoneReplyRetweetFavorite@titoortizTito Ortiz July 7 will likely mark the end of Tito Ortiz’s illustrious mixed martial arts career. Ortiz announced on Twitter earlier this evening that his next fight has been booked for UFC 148. He included Forrest Griffin’s Twitter handle in the tweet which has led some to believe Forrest will be his opponent as Lorenzo Fertitta stated awhile back, however that has yet to be confirmed. Tito made it abundantly clear the last time he spoke to the press that his next fight would be the last of his career. Tito didn’t mention it tonight nor has he said anything to the contrary since, however it’s always possible that he could change his mind if he hasn’t already. Tito has never been shy with the press though, so expect answers sooner than later.

Posted in: ufc, ortiz, tito, lorenzo fertitta, career tito

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submitted by MattyBlayze [link] [comment]

Posted in: mattyblayze, fertitta, mattyblayze link, womens mma, lorenzo fertitta

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It looks like the UFC is in the process of booking Shogun’s next fight judging by this tweet the big bossman Lorenzo Fertitta just sent out. Give me opponents you want to see for shogun! So who will it be? Rampage Jackson? Phil Davis? Lyoto Machida? Ryan Bader? Tito Ortiz? Dan Henderson? There’s definitely a lot of options. Hit up Lorenzo on Twitter (@lorenzofertitta) and let him know. Image via Esther Lin for Strikeforce/Showtime

Posted in: shogun, esther lin, lorenzo fertitta, lorenzo, twitter lorenzofertitta

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#BREAKING: @arielhelwani announced on #UFCTONIGHT - former #UFC Middleweight @NathanMarquardt has signed to @Strikeforce.about 4 hours ago via webReplyRetweetFavorite@FUELTVFUEL TV Dana White has had a change of heart about Nate Marquardt. Well, sorta. Marquardt is officially back in the Zuffa fold, just not in the UFC. Ariel Helwani reported earlier this evening on FUEL TV’s UFC Tonight that Marquardt has signed with Strikeforce to compete in their welterweight division. The news was confirmed by Dana White. Shortly after the announcement, Marquardt thanked Dana and Lorenzo Fertitta for giving him another chance. @danawhite @lorenzofertitta thanks so much for the opportunity to prove myself!! I can’t wait!!! Marquardt signed with the UK BAMMA organization shortly after his controversial UFC firing, but eventually got his release after his first two fights were delayed. Marquardt hasn’t fought since he defeated Dan Miller at UFC 128 nearly a year ago. Marquardt’s signing will undoubtedly beef up Strikeforce’s welterweight roster that includes the likes of Paul Daley, Evangelista “Cyborg” Santos, Tyron Woodley, Tarec Saffiedine, Kazou Misaki and Roger Bowling. Interestingly, Daley just recently proclaimed that he would have the vacant Strikeforce welterweight title belt over his shoulder in six months time. Unfortunately for him, his competition for that title just got much stiffer.

Posted in: ufc, strikeforce, welterweight, marquardt, lorenzo fertitta

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A case of insomnia led to Lorenzo Fertitta breaking some pretty big news items in an impromptu Twitter Q&A session late last night. Here’s a quick rundown… — Lorenzo confirmed that Junior dos Santos vs. Alistair Overeem will headline their Memorial Day Weekend card on May 26. The card is expected to take place in Las Vegas. — Cain Velasquez vs. Frank Mir is in the works, but Fertitta didn’t say when it would happen. — Tito Ortiz’s final opponent will in fact be Forrest Griffin. It’s also unclear when that fight will happen. — TUF 15 coaches Dominick Cruz and Urijah Faber will meet on July 7 in Las Vegas on the UFC’s July 4th weekend card. Those two have already started getting back into it on Twitter. — In reaction to Nick Diaz’s positive marijuana test, Lorenzo said he was “disappointed because [he] really likes him,” but it’s in the NSAC’s hands now. He added that Nick “just needs to get it together,” and that he will be back once his suspension is over. Lorenzo’s “a sap for real fighters.” — Lorenzo isn’t sure if Carlos Condit will defend his interim welterweight title before fighting Georges St. Pierre. — Jon Jones vs. Anderson Silva might be a possibility down the road. — Frankie Edgar vs. Jose Aldo is a “good idea” if Edgar beats Ben Henderson. — Lorenzo agrees with Dana White that Mayhem Miller “looked terrible” against Michael Bisping. — “Sure,” they would still consider signing Fedor Emelianenko for the right price and terms. — Not interested in bringing Tim Sylvia back. — They would be interested in signing Bellator’s Hector Lombard and Alexander Shlemenko. Image via MMA Junkie

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Posted in: fertitta, brettawesome, lorenzo fertitta, lorenzo, mirvelasquez

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Posted in: espn, fertitta, virginheadquarter, lorenzo fertitta, lorenzo

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Along with UFC 142, the item that seemed to get the most attention from UFC President Dana White was the ESPN “Outside the Lines” production that set out to examine the pay structure the UFC uses when compensating its fighters. The expose’ begins by singing the praises of Frank and Lorenzo Fertitta, who purchased the UFC in 2001 for two million dollars and grew it to a company worth an estimated one billion dollars plus. From there the production turns to the practices it seeks to

Posted in: ufc, espn, ufc fighter, lorenzo fertitta, espn “

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ESPN has done a piece on those pesky monopoly allegations that people keep hitting the UFC with. Here’s a quick preview that includes comments from Lorenzo Fertitta and Ken Shamrock. HT: BE

Posted in: ufc, espn, lorenzo fertitta, preview espn, allegation

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With Brazil deep in the middle of Olympic fever leading up to the 2016 games in Rio, it shouldn't be surprising that the South American press is asking UFC brass a lot of questions about MMA's inclusion in future games. Who knows if the answers we're getting are your standard 'Yes we'd like to see it eventually' boilerplate stuff or a sign that the promotion really is serious about making this happen ASAP, but here's what Lorenzo Fertitta recently said about it: “We’re aware that the sports have already been determined for the Rio Games, so we’re working on the Olympics after that,” UFC co-owner Lorenzo Fertitta is quoted as saying in Brazil’s “Estadão” newspaper.For the 2016 Rio de Janeiro Olympics, the IOC has picked rugby and golf as the extra sports, but Lorenzo has been working behind the scenes on the 2020 Games, for which a host nation has not yet been established: “We had lots of positive responses from members of the International Olympic Committee, including Carlos Nuzman. I know it will take some time to educate people but if you take a look at our sport, you can see it’s a combination of several Olympic sports: boxing, Greco-Roman wrestling, taekwondo and judo. That’s what mixed martial arts are.” For the sport to be part of the Olympics, it first needs to pass through a number of prerequisites, like having an International Federation to oversee the sport, a certain number of countries practicing the sport, and broad popularity, among other things. I wonder if the UFC itself could be considered an 'international federation.' It certainly has the international part down, but I dunno if it is incompetent and corrupt enough to meet the standard most other Olympic-level federations have set over the years. There's also the issue of most Olympic combat sports being completely wussified. Even boxing fans are all like "WTF is this garbage?" when it comes to Olympic boxing nowadays. And they'll watch anything.

Posted in: sport, game, olympic, lorenzo fertitta, lorenzo

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- MMA fighter dead after agreeing to spar on forum. [Middle Easy] - Gifts for the MMA fan who has it all. [Sports Illustrated] - MMA GIF Party: The 10 greatest GIFs of 2011. [Cage Potato] - Pair of prelim bouts added to Strikeforce: Rockhold vs. Jardine card. [Five Ounces of Pain] - Cain Velasquez knows he "blew it" against Junior dos Santos. [LowKick] - 2011 holiday wish list. [MMAConvert] - Ricardo Lamas steps in to face Dustin Poirier at UFC 143. [5th Round] - 10 UFC rematches to make in 2012. [Bleacher Report] - Top 10 biggest MMA upsets in 2011. [The Fight Nerd] - Dan Hardy doesn't like Matt Hughes, told Lorenzo Fertitta he wants to fight him. [MMA Mania] - Dominick Cruz worked hard for TUF 15 coaching spot. [Sports Illustrated] - Fuel TV planning UFC marathon On New Year. [MMA Payout] - Strikeforce: Melendez vs. Masvidal medical suspensions. [Fightline]  Permalink | Email this | Linking Blogs | Comments

Posted in: ufc, mma, matt hughes, mma fan, lorenzo fertitta

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Filed under: UFC, News, Sports Business and MediaFresh off the momentum of signing the first network deal in UFC history, organizational executives Dana White and Lorenzo Fertitta have been listed among the "50 Most Influential People in Sports Business" by Sports Business Journal, a leading publication among movers and shakers in the world of sports. White and Fertitta were paired together at No. 41, sandwiched between New York Yankees general partner and co-chairman Hal Steinbrenner, and Major League Baseball Players Association executive director Michael Weiner. The publication cited the UFC's move to FOX-owned networks as well as expansion into South American and Asia as a "watershed year" for the promotion. It was the first time UFC brass made the cut for the SBD list, which has been released each December since 2004. White and Fertitta were among the many heads of major sports named to the list. Major League Baseball commissioner Bud Selig was first among them, followed by NFL boss Roger Goodell and NBA head man David Stern. The pubilcation's overall choice for No. 1 was Steve Burke, the president and CEO of NBC Universal Holdings, who heads both NBC Sports as well as Versus, which is soon to be renamed NBC Sports Network. He was cited for his winning Olympics rights bid as well as other major business moves since the recent Comcast-NBC merger. Meanwhile, White and Fertitta's new partners at FOX were also named among the leading powers in sports, with FOX Sports media group chairman David Hill, and co-president and COO's Eric Shanks and Randy Freer collectively ranked at No. 5. SBD cited several FOX deals in 2011 but noted "its biggest splash might been with the UFC, which it brought to broadcast television for the first time." The seven-year deal between the two sides is reportedly worth about $700 over the full term. It officially begins in January with a Jan. 20 show on FX followed by a Jan. 28 show on FOX. Permalink | Email this | Linking Blogs | Comments

Posted in: ufc, business, sport, fertitta, lorenzo fertitta

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Visit the various MMA forums between Saturday night and today and you will undoubtedly have seen thread after thread about the heavyweight fight between...

Posted in: saturday night, thread, heavyweight fight, lorenzo fertitta, mma forums

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Listen to the full audio from Wednesday's UFC on Fox conference call, where Dana White, Lorenzo Fertitta, and Fox execs discuss the details of their deal and Velasquez vs. dos Santos.

Posted in: fox, fox conference, wednesdays ufc, fox execs, lorenzo fertitta

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